WEBINAR: How To Use Forrester's Touchpoint-Impact Framework To Drive Purchase
April 29, 2013
Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of information sources and channels to research the products and services they discover. But some sources are more effective than others at driving consumers to the buy phase and have a stronger influence on the price they ultimately pay for their purchase.
Forrester's touchpoint-impact framework identifies the influence a given channel or interaction point will have on a consumer's likelihood to pay an above-average price — the so-called price premium. The framework can be applied by category and segment to best map the influence of channels along the consumer's path-to-purchase.
- Understanding Consumer Behavior In The Customer Life Cycle
- Introducing Forrester's Touchpoint Impact Framework
- Using The Framework: How Companies Are Successfully Driving Conversion
- What It Means And Recommendations
Already a Client?
Log in to access this webinar.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.
See the Webinar FAQs for answers to technical and other Webinar questions.
The 12 Artificial Intelligence Technologies That Will Drive Innovation In Customer Understanding
March 13, 2017 | Brandon Purcell
Insights Services: 10 Providers That Help Firms Turn Data And Insights Into Action
March 21, 2017 | Jennifer Belissent, Ph.D.
Leverage Forrester's Privacy Segmentation To Optimize Customer Trust
March 28, 2017 | Fatemeh Khatibloo
More On Demand
Benchmark Your Customer Insights Success With Forrester's State Of Customer Analytics 2016 Survey Data
January 11, 2017 | Brandon Purcell
Payers And Providers Must Close The Digital Engagement Gap
December 15, 2016 | Cinny Little
The Digital Intelligence Business Case You Need To Optimize Customer Experience
September 15, 2016 | Cinny Little