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WEBINAR: Introducing The New Retail Segmentation: Making Sense Of Emerging Patterns Of Multitouchpoint Shopping

May 1, 2014

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Description

This Webinar introduces Forrester's new global retail segmentation framework for understanding the touchpoints retail shoppers use around the globe. The segmentation identifies increasingly sophisticated multitouchpoint shopping behaviors, enabling eBusiness executives to identify critical touchpoints and to understand the differences among shoppers in different countries in order to create more tailored, relevant experiences.

Agenda:

  • What is the new global retail segmentation?
  • What differences are there in consumer shopping behavior across markets?
  • How can the retail segmentation help you understand your customers?

Key takeaways:

  • Learn how shopping behavior varies across markets.
  • Understand the critical retail touchpoints for consumers.

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