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For B2B Marketing Professionals

WEBINAR: It's Time To Place The Customer At The Center Of Your Commercial Strategy

January 16, 2018

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As B2B buyers’ expectations change, the boundaries blur between their preferred sales channels. Leading B2B firms recognize this and are adapting their routes-to-market strategies. This webinar highlights the shifts in route prioritization and mix currently underway and covers mini case studies of companies that are successfully modernizing their selling systems.

Key takeaways:

  • Discover why dependencies on established commercial routes are shifting.
  • Discuss how inside sales gets rebranded and moves up the commercial value chain.
  • Discover companies that blend human and digital touchpoints to reap big benefits.
  • Don’t let allegiance to traditional methods and approaches hold you back.

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Price: $300.00(USD)


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