It's Time To Place The Customer At The Center Of Your Commercial Strategy

Original Broadcast Date: January 16th, 2018
Mary Shea, PhD, null
Mary Shea, PhD

Purchase Webinar

Get access to a single webinar that is currently outside of your subscription.

Price: $300 (USD)

Become a Client

Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

  • The Sales Tide Is Shifting To Pan-Route Strategies
    Trends Report
    January 1st, 2018

    This report details the shifts in routes prioritization, highlights mini case studies of companies modernizing their strategies, and provides recommendations for B2B marketing and sales leaders to place the customer at the core of their strategy.

    Mary Shea, PhD Jacob Milender  
  • B2B Consultant Sellers Reign In The 21st Century
    Vision Report
    August 27th, 2018

    This report describes how to build a sales tech stack that creates more time for high-value activities and provide more tailored interactions.

    Caroline Robertson  
  • B2B Digital Sales Transformation: Three Global Leaders Share Best Practices
    Trends Report
    August 14th, 2018

    B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. We gleaned best practices from three global digital sales leaders at Cisco Systems, General Electric, and IBM to reveal three unifying elements

    Mary Shea, PhD Meredith Cain  


Help us improve