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For B2C Marketing Professionals

WEBINAR: Master The Mechanics Of Marketing Measurement Using In-Market Testing And Statistical Modeling

January 11, 2018


While B2C marketers have become more measurement-savvy, they still struggle with the core marketing measurement techniques — both in terms of how the techniques differ and when to use them. This webinar outlines the foundational measurement methods of in-market testing and statistical modeling as well as how to effectively implement each of them to drive marketing success.

Key takeaways:

  • Learn of the data and rigor pitfalls that marketers get hung up on in executing measurement effectively.
  • Discover the different marketing performance measurement techniques and when to use them.
  • Understand the application of in-market testing and statistical analysis for marketing measurement.

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Price: $ 300.00(USD)


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