The Web content management (WCM) market remains fragmented, with a wide range of products that manage anything from simple static Web pages to complex sites designed to maximize customer engagement. A host of smaller and emerging companies offer compelling WCM alternatives for reasons such as .NET architecture, software-as-a-service (SaaS) delivery models, open source code, and integration with marketing products. Information & Knowledge Mmanagement (I&KM) professionals may also consider these alternative vendors that get frequent mentions in client inquiries: Alfresco, Alterian, Clickability, Ektron, and Sitecore.
Agenda:
- Why are enterprises looking beyond the usual suspects for Web content management platforms?
- Who are the emerging players in the market? Why are they notable? How do they stack up against the established players?
- When considering one of these emerging players, what questions do you need to keep at top of mind?
Vendors mentioned: Alfresco, Alterian, Clickability, Ektron, and Sitecore
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