Prepare Your Content For Omnichannel Execution

Set up content strategies to suit omnichannel use cases because technology can’t do it for you. The market has sold omnichannel strategies — customer experience, retail, media buying — as a switch that business leaders must throw, and they’re throwing it. But there are many snags to realizing its benefits. Among the biggest is a failure to address content strategy and execution to support omnichannel experiences. This webinar provides marketing and technology leaders with the core concepts and building blocks they’ll need to make their content — and the teams, processes, and systems behind it — truly ready for omnichannel customer experiences.

Key takeaways:

• Learn how to address content strategy and execution to support omnichannel experiences.
• Learn about the core concepts and building blocks you’ll need to make your content — and the teams, processes, and systems behind it — truly ready for omnichannel customer experiences.
• Learn how to prepare content for reuse across various customer touchpoints.
• Learn which vendors and technologies you could choose to support this content approach.