Description

Growing revenue and attracting customers require a great customer experience. Product content has emerged as the cost-effective driver of customer experience. Organizations struggle to deliver winning product content across all their marketing and sales channels. To address these challenges, an organization must develop a strategy for world-class product information management. In this webinar, we define the six tenets of product information management strategy and a methodology to assess an organization's ability to deliver winning product content.

Key takeaways:

• Learn how to create a strategy for product information management.
• Self-assess your organization’s product content completeness and quality.
• Self-assess your organization’s product content operational capabilities.

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