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Six Tenets Of A World-Class Product Information Management Strategy

February 13, 2019

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  • Presented by Bruce Eppinger


Growing revenue and attracting customers require a great customer experience. Product content has emerged as the cost-effective driver of customer experience. Organizations struggle to deliver winning product content across all their marketing and sales channels. To address these challenges, an organization must develop a strategy for world-class product information management. In this webinar, we define the six tenets of product information management strategy and a methodology to assess an organization's ability to deliver winning product content.

Key takeaways:

  • Learn how to create a strategy for product information management.
  • Self-assess your organization’s product content completeness and quality.
  • Self-assess your organization’s product content operational capabilities.

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