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Smart Homes Forecast: US Adoption Of Smart Speakers And Their Online Retail Impact

October 25, 2017

  • Presented by Satish Meena,
  • Frank Gillett


Adoption of smart home devices in the US will grow at a 42% compound annual growth rate (CAGR) from 2017 to 2022 as consumers embrace the growing variety of devices. We forecast smart home device adoption across 11 main categories: smoke/carbon monoxide detection systems, do-it-yourself home monitoring, professionally monitored home security systems, connected door locks, smart thermostats, smart bulbs and lighting, electricity monitoring, dependent care monitoring, pet monitoring, garden and lawn, and smart speakers. In this webinar, we forecast the adoption of smart speakers like Amazon Echo and Google Home and how the adoption of these devices will impact online retail.

Key takeaways:

  • Adoption of smart home devices. Identifying the target audience for smart home devices, the primary drivers of adoption of smart home devices in the US, and the categories and individual devices driving the adoption.
  • The rise of smart speakers. Understand the key drivers for the rise of smart speakers.
  • Impact on retail. Understand the impact of increasing adoption of smart speakers on online retail and how it will change the research behavior of customers.

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