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Rich media management solutions — including digital asset management (DAM) — have recently begun to move beyond niche status. In the past year alone, Forrester has seen a nearly 60% increase in DAM-related inquiries. However, the market remains immature and fragmented. The vendor landscape is complex and difficult to navigate as vendors have varying definitions of digital asset management. This Teleconference provides a road map to choose the proper DAM solution by defining the DAM landscape and discussing the functionality sets offered by DAM solutions.
Agenda:
Vendors mentioned: Examples will include many vendors, such as: Autonomy, Day, EMC, North Plains, and OpenText.
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