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Description
How can you measure the success of an app? Use Forrester's App Engagement Index — a framework that evaluates media, communications, and entertainment apps based on key behavioral metrics: popularity, audience commitment, access frequency, and time spent. The App Engagement Index scores, ranks, and groups individual apps and app categories based on smartphone behavior, tracking data to create insight into what makes an engaging app. It provides marketers with an understanding of the apps that generate user engagement for creating valuable advertising partnerships. It also enables ranking of communication or media apps against competitors. This Webinar reviews interesting differences among categories of apps, and the consumer targets that use each.
Agenda:
- Understanding The App Engagement Index In Context
- Introducing The App Engagement Index And How To Use It
- Using The Index To Interpret The Current Media/Communications App Landscape
Key takeaways:
- Professionals will be able to compare their media/communication app's performance to other apps with a similar objective.
- Marketers can use the index to determine appropriate app partners.
Technical information
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