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Age of the customer forces — software as business innovation; rapid responses to customers and competitors; relentless project schedules; and disruption of social, mobile, cloud, and big data — exert pressures on app development leaders to transform their application portfolio strategies, sourcing strategies, and organizational structures. Join Phil Murphy and John Rymer to discuss their vision for the future of application development and delivery (AD&D), how the landscape will change, how transformation will accelerate your app delivery to Formula 1 speeds, and how to get started.
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Vendors mentioned: Epicor, Google, Kenandy, KPMG, Mobiquity, MRM-McCann, Plex, RightScale, RazorFish, salesforce.com, Slalom Consulting, and Twilio.
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Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.Key takeaways:Use Forrester’s POST methodology to make technology channel decisions.Leverage customer data cuts from Forrester to make smart, data-based decisions.Break free from device-anchored experiences.Own as many moments as you can — and borrow the rest.Target audience level: intermediate
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