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ON-DEMAND WEBINAR
The New Messaging Mandate: Steps To Abandon Channel-Siloed Digital Messaging
Original Broadcast Date: April 12th, 2012
Ari Osur
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Description
Marketers rely on many different digital messaging options, from email and texting to social media posts and mobile app push notifications. Thanks to mobile devices and tablets, many of these messaging channels are converging on a single device — and consumers expect more synchronized messaging from marketers. But most marketers are still stuck in a siloed, channel-based approach to messaging. To meet user expectations and create business value, marketers must shift to customer-focused integrated messaging. This webinar helps interactive marketers prepare to message across digital touchpoints as channels overlap and customers increasingly use multiple platforms.
Agenda:
- Customers Access Marketing Content Through Multiple Channels . . .
- . . . But Marketers Are Slow To Catch Up
- The Five Obstacles That Block Cross-Channel Digital Messaging
- The Customer-Focused Integrated Messaging Framework
- Three Steps To Shift From Channel-Based To Customer-Focused Integrated Messaging
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