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WEBINAR: The Smart Home Is Talking To Your Customers: Are You Supporting The Internet Of Things Connection?

September 25, 2015

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  • Presented by Frank Gillett


After decades of poorly executed home automation systems and gadgets, startups are taking advantage of mobile tech advances to deliver slick smart home devices that support a wide range of activities in the home. These products will shake up large established markets and customer relationships in home insurance, food and grocery, healthcare, energy, and water utilities. This Webinar outlines what is driving consumers to build connected homes, and how the battle between web giants, startups, and incumbents will play out for control of the customer relationship. We outline five actions that CIOs need to take to prepare for the long-awaited arrival of the smart home.


  • A discusson of four smart home scenarios and consumer benefits of IoT for the home
  • There won’t be one smart home…
  • Instead, consumers engage with the smart connected home in two major domains, across 13 independent segments
  • Web giants, startups, and incumbents will cooperate and compete for control of the customer relationship uising IoT technology
  • Recommendations on how to construct your smart home strategy (call-to-action for product managers and their supporting CIO/CTO professionals)

Key takeaways:

  • There are many smart home segments, not one, and the Internet giants can’t dominate them alone.
  • Any company selling goods or services into the home faces big challenges and opportunities as IoT sensors get built into products in the home.
  • Product managers and their CIOs must work together on the technology and business challenges of using IoT technologies for the smart home. 

Vendors mentioned: Amazon, Apple, AT&T, Bluetooth Special Interests Group, Comcast, Curb, Google, iControl Networks, Insteon, Logitech, Lowe’s, Nest, Philips, Plum, SkyBell, SmartThings, Verizon, Water Hero, Wink, Withings, and Zonoff.

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