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Return on marketing investment (ROMI) is a metric embraced by marketers and Customer Insights (CI) Pros to help them measure the value and impact of marketing on customer value and key business metrics. Yet most organizations don't understand the nuances of ROMI, such as its core components, the challenges of measuring ROMI, and how it relates to customer value. In this Webinar, Forrester will navigate you through this difficult yet impactful metric to help you measure the value of marketing.
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Return on marketing investment (ROMI) measures the financial impact of your marketing investments. ROMI guides your future marketing strategy and planning to the ultimate goal of acquiring and growing high-value customers. This metric helps customer insig
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