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For B2B Marketing Professionals

WEBINAR: Use Storytelling To Make Your B2B Content More Compelling

October 30, 2014

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Description

Most business content fails to engage buyers, and 85% of marketers in our recent study admit they struggle to make it more compelling. The solution to this problem is something we all know and love — a good story. To free business content from the "feature this, function that" humdrum, top marketing execs need to reconnect their teams with four core principles of storytelling and leverage stories to move their message from unremarkable to extraordinary.

During this Webinar, attendees learn how leading B2B marketers are using stories to talk more credibly about useful topics, provoke new ways of thinking, or share perspectives that give their message more credibility. Learn how content authenticity and authority delivered through a great story builds brand trust by delivering value without the implied or expressed expectation of financial returns.

Agenda:

  • Business Content Has Lost The Human Touch
  • Why Stories Reconnect Marketers With Business Buyers
  • Four Ways To Make Stories The Centerpiece Of Your Content Marketing Strategy
  • Add Stories To Your 2015 Agenda Today

Key takeaways:

  • Reconnect with the people behind the through stories that give business content a human touch.
  • Tell tales that make your marketing messages more memorable and shareable.
  • Through stories, learn how to talk credibly about useful topics, provoke new ways of thinking, or share different perspectives to gain credibility.

Vendors mentioned: Crystal Clear Communications, Curata, Duarte Communications, Edelman, Forbes Media, Kranz Communications, Marketing Interactions, MRM/McCann, NetApp, NewCred, Parature, SapientNitro, SnapApp, Taulia, TedMed, Velocity Partners, and Vidyard.

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