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Using Social Media And Online Communities To Engage With B2B Tech Customers

September 27, 2011

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  • Presented by Kim Celestre


Forrester's 2011 Social Technographics® for Business Technology Buyers shows that both IT and business technology buyers are employing social media to inform and execute tech-related business decisions, but how? Tech marketers must establish new social practices capable of reaching decision-makers and delivering measurable returns. Spending the money on social media will be easy; agencies and social media technology companies have a million different ideas for separating you from your budget. Getting the returns, though, will depend on knowing where and with what your customers are engaging socially.


In this Forrester Teleconference, you will:

  • Understand the current state of social media adoption in the tech marketplace.
  • Learn how business technology buyers continue to use social media to make better decisions.
  • Explore how to sustain customer engagement through online communities.

Vendors mentioned: Facebook, Google, LinkedIn, Spiceworks, Twitter.

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