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Description
Forrester's 2011 Social Technographics® for Business Technology Buyers shows that both IT and business technology buyers are employing social media to inform and execute tech-related business decisions, but how? Tech marketers must establish new social practices capable of reaching decision-makers and delivering measurable returns. Spending the money on social media will be easy; agencies and social media technology companies have a million different ideas for separating you from your budget. Getting the returns, though, will depend on knowing where and with what your customers are engaging socially.
Agenda:
In this Forrester Teleconference, you will:
- Understand the current state of social media adoption in the tech marketplace.
- Learn how business technology buyers continue to use social media to make better decisions.
- Explore how to sustain customer engagement through online communities.
Vendors mentioned: Facebook, Google, LinkedIn, Spiceworks, Twitter.
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