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For B2B Marketing Professionals

WEBINAR: Value-Based Pricing For Software And SaaS

March 28, 2017

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This webinar explains how software companies, particularly software-as-a-service (SaaS) ones, can improve sales and renewals via better pricing. It will explain how to align pricing better with your products’ business value, how to balance choice and simplicity when packaging software into line items, and how to combine science and art in pricing and discounting.

Key takeaways:

  • Rethink value propositions to focus on customers’ business value.
  • Build a commercial model that aligns with this value proposition while balancing simplicity with choice, and science with art.
  • Prepare to sell this model to customers and deal with likely objections.

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Price: $ 300.00(USD)


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