Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
This webinar explains how software companies, particularly software-as-a-service (SaaS) ones, can improve sales and renewals via better pricing. It will explain how to align pricing better with your products’ business value, how to balance choice and simplicity when packaging software into line items, and how to combine science and art in pricing and discounting.
Key takeaways:
- Rethink value propositions to focus on customers’ business value.
- Build a commercial model that aligns with this value proposition while balancing simplicity with choice, and science with art.
- Prepare to sell this model to customers and deal with likely objections.
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.