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It's tempting to think that the insurance agent is dead, but nothing could be further from the truth. Digitally enabled distribution is changing, not eliminating, the job of the insurance agent.
Smart digital insurance companies must begin thinking of new investments that will improve agent sales performance; risk ecosystem partnerships that provide new coverage and services, and new digital services that will differentiate their firms and drive agent loyalty.
Failure to face these challenges will relegate insurers to the margins and potentially lead them to being ingredient brands — insuring and incurring the risk, but becoming further disconnected from the ultimate customer.
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Possible vendors mentioned: Angela Adams Consulting, Applied Systems, Cloud Sherpas, HCL, Integryl, Tata Consulting, and Vertafore
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