Traditional marketing processes implode on contact with content marketing for three reasons: the rapid pace of publication breaks creaky approval machinery, signals from audiences go ignored, and large contributor casts run astray like a flock of feral cats.
To master content marketing, you need to adapt your processes to harness and manage many concurrent activities, absorb signals from your audiences, and maintain balance and focus.
This Webinar features insights from some of content marketing’s best and brightest – Hubspot, Kraft, Intel and Meredith Xcelerated Marketing – and delivers clear recommendations and recipes for bringing your content marketing processes up to best practice.
Agenda:
- Update your content marketing processes for the "pull" media age.
- Take a two-speed approach to content production and distribution.
- Polish points of interaction to get the benefits of collaboration.
- Great content marketers design processes with openness as default.
Key takeaways:
- Reengineer content marketing processes against two valuable speeds: always-on and campaigning.
- Program in the kind of collaboration and input that leads to great content.
- Enable feedback mechanisms to drive compounding content improvement.
You'll receive an email with dialing and Webex instructions prior to the Webinar.