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US online display advertising revenue is set for high growth between 2014 and 2019, while investment in offline channels will flatline throughout the same period. Growth in online display will be driven primarily by the uptake in programmatic exchange-based trading, video advertising, and a rapid increase in mobile display. This Webinar introduces the trends that will drive growth in each area and influence marketers' online display advertising strategies in the next five years.
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US online display advertising will experience a strong and steady revenue growth between 2014 and 2019, while investment in offline channels will remain nearly stagnant throughout the same period. Most of the growth in online display will come from three
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