B2B marketers get it. They know they need to operate across their marketing silos and get beyond portfolio-centric campaigns to connect with buyers via specific, contextually relevant content that engages customers across the entire life cycle. They are actively using tools like buyer personas and buyer journey mapping to help make the pivot to customer obsession. Then why do they fail so often? The scale and complexity of B2B portfolios and B2B buyer diversity makes it hard to scale these processes.
In this Webinar, we introduce and explain the new concept of B2B buyer archetypes — a meta-level go-to-market strategy development framework to help B2B companies become customer-obsessed at scale.
Agenda:
- Why You Need To Pivot To The Customer
- The Failure Points With Persona Marketing And Buyer Journey Mapping
- How Buyer Archetypes Provide A New Planning Level
- How To Use Buyer Archetypes To Accelerate Customer-Obsessed Marketing
Key takeaways:
- Map your portfolio to the go-to-customer strategy grid.
- Quickly build a customer-obsessed go-to-customer strategy.
- Align and collaborate with sales across the entire customer life cycle.
You'll receive an email with dialing and Webex instructions prior to the Webinar.