For the past 100 years telecom companies have made money from one product — voice. As voice prices continue to fall this is no longer sustainable, so new business models are required.
New business models require changes in three areas — what a telco does (the way it operates as a business), what it offers to customers, and how it interacts with its supply chain. The first of these requires a move away from silo products to integrated portfolios of complementary services/solutions. The second means breaking up the network, systems, and product silos to create integrated businesses in place of empires. The third involves a fundamental change in the way telcos relate to their suppliers.
In this teleconference we consider the traditional telco model, how its changing, and why it's happening now. We explain the four emerging models and what this means to telcos and those companies that work with them.
- What the traditional telco model looks like and why it's changing
- What the next-generation business models will look like — the leading operators
- What this means to telcos and their suppliers
- Ten recommendations for Vendor Strategy professionals
Vendors mentioned: Apple, Bharti Cellular, BT, Cable&Wireless, COLT, Deutsche Telekom, Easynet, France Telecom, Google, HP, IBM, OTE, Sony, Telecom Italia, Telecom New Zealand, Telefonica, Telstra, Virgin Mobile, Vodafone