Measurement remains social marketers' No. 1 challenge — and too often, the metrics that marketers use harm their understanding of performance rather than helping it. This Webinar explains the two simple steps to successfully measuring social marketing: First, identify which stage of the customer life cycle your social marketing program serves; and second, measure whether your social marketing efforts have moved your customers to the next stage of the life cycle.
Agenda:
- The Problem With Social Measurement In 2015
- Why Bad Measurement Leads To Bad Outcomes
- How To Measure Social Marketing Using The Customer Life Cycle
Key takeaways:
- Learn how to identify which stage of the customer life cycle your social marketing programs serve.
- Learn how to measure whether your social marketing efforts have moved customers to the next stage of the customer life cycle.
Vendors mentioned: Facebook, LinkedIn, and Twitter
You'll receive an email with dialing and Webex instructions prior to the Webinar.