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Price: $1200 (USD)
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Enterprises that thrive in today's age of the customer are customer-obsessed and rely on knowledge of, and engagement with, customers to drive decision-making. Forrester's Consumer Technographics is a critical tool in today's business environment, continuously returning new quantitative, qualitative, and behavioral insights about technology-empowered consumers. In this Webinar, we synthesize some of the newest insights we gathered directly from consumers on what they want and how they want to interact with you.
During this Webinar, we explore new data around how consumers are changing the way they consume video — and why. Attendees learn what the data tells us about the changing role of connected devices on viewing habits, why consumers say they have changed their video habits, and how they plan to engage with video content in the future.
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In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
Content is core to many essential business processes. This webinar looks at key trends and emerging use cases in the ever-evolving ECM market. We highlight innovation in modern content platforms and share findings from recent research.Key takeaways:Understand key findings from The Forrester Wave™: Content Platforms, Q1 2023.Learn about the key use cases driving the content management market.Understand the role of content in the broader digital workplace stack.Target audience level: intermediate
Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.Key takeaways:Use Forrester’s POST methodology to make technology channel decisions.Leverage customer data cuts from Forrester to make smart, data-based decisions.Break free from device-anchored experiences.Own as many moments as you can — and borrow the rest.Target audience level: intermediate