Audrey Chee-Read
Principal Analyst
Audrey is a principal analyst at Forrester, concentrating on consumer behavior through the lens of B2C CMO priorities. Her focus is centered around bringing the voice of the customer into every room through a deep understanding of consumer behaviors and trends and how they inform brand strategies. She is well versed in different quantitative and qualitative consumer research methodologies, platforms, and tools. Her research spotlights not only shifts in consumer behaviors but also the “why” behind these shifts to help CMOs and other B2C marketing executives elevate their marketing strategies to be customer obsessed.
