B2B Summit
APAC

B2B Marketing

October 1, 2024  |  Singapore & Digital

Tuesday

Oct 1
  • 10:00 am – 10:15 am SGT Welcome & Opening Remarks
  • 10:15 am – 10:45 am SGT Keynote
  • 10:45 am – 11:15 am SGT Guest Keynote
  • 11:15 am – 11:45 am SGT Marketplace Break & Networking
  • 11:45 am – 12:15 pm SGT Case Study
  • 12:15 pm – 12:45 pm SGT Keynote
  • 12:45 pm – 1:45 pm SGT Networking Lunch & Analyst-Led Roundtables
  • 1:45 pm – 2:15 pm SGT Program Of The Year
  • 2:15 pm – 2:45 pm SGT Case Study
  • 2:45 pm – 3:15 pm SGT Keynote
  • 3:15 pm – 3:45 pm SGT Marketplace Break & Networking
  • 3:15 pm – 3:45 pm SGT Forrester Women's Leadership Program
  • 3:45 pm – 4:15 pm SGT Case Study
  • 4:15 pm – 4:45 pm SGT Keynote
  • 4:45 pm – 5:15 pm SGT Return On Integration Honors
  • 5:15 pm – 5:45 pm SGT Keynote
  • 5:45 pm – 6:00 pm SGT Closing Remarks
  • 6:00 pm – 7:00 pm SGT Cocktail Reception

Tuesday Oct 1

10:00 am – 10:15 am SGT

Welcome & Opening Remarks

Welcome to Forrester B2B Summit APAC 2024. Dane Anderson, SVP, International Research & Product, will set the tone for a day packed with alignment and reinvention to set your organization up to win.

Speakers:
Dane Anderson, SVP, International Research & Product, Forrester

10:15 am – 10:45 am SGT

Beyond The Breaking Point: It’s Time For A Revenue Transformation

B2B teams remain under pressure to increase revenue and achieve growth. But common growth formulas fall short without greater customer-centricity and self-disruption. Customers can no longer be an afterthought to revenue strategy. During this keynote session, you will hear:

  • Which go-to-market practices no longer work today
  • Why there is a need to focus on customer value before commercial value
  • How to transform your mindset, practices, and culture – with results

Speakers:
Daryl Wright, Principal Analyst, Forrester

10:45 am – 11:15 am SGT

Guest Keynote

Stay tuned!

11:15 am – 11:45 am SGT

Marketplace Break & Analyst-Led Roundtables

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

The Analyst-Led Roundtables provide an opportunity for attendees to spend some time in small interactive group discussions focused on key Marketing topics. Networking roundtables will feature topics facilitated by Forrester analysts.

11:45 am – 12:15 pm SGT

Case Studies

12:15 pm – 12:45 pm SGT

Demonstrate the Business Value of Marketing

Many marketing leaders struggle to break out of the myopic view of marketing’s contribution to business beyond lead generation. In this session, you’ll learn how to:

  • Understand how marketing value is perceived in the organization today
  • Identify marketing’s value contribution for key audiences
  • Assess areas where value contribution recognition gaps exist

Speakers:
Mavis Liew, Executive Partner and Principal Analyst, Forrester

12:45 pm – 1:45 pm SGT

Networking Lunch & Analyst-Led Roundtables

The Analyst-Led Roundtables provide an opportunity for attendees to spend some time in small interactive group discussions focused on key Marketing topics. Networking roundtables will feature topics facilitated by Forrester analysts.

1:45 pm – 2:15 pm SGT

Program Of The Year Awards

Our Programs Of The Year (POY) Awards recognize exceptional achievements in B2B marketing based on implementing best practices and delivering execution excellence to improve functional performance.

2:15 pm – 2:45 pm SGT

Case Studies

2:45 pm – 3:15 pm SGT

Forrester Keynote

To be announced

3:15 pm – 3:45 pm SGT

Marketplace Break & Analyst-Led Roundtables

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

The Analyst-Led Roundtables provide an opportunity for attendees to spend some time in small interactive group discussions focused on key Marketing topics. Networking roundtables will feature topics facilitated by Forrester analysts.

3:45 pm – 4:15 pm SGT

Case Studies

4:15 pm – 4:45 pm SGT

Dismantle Silos and Accelerate Revenue Transformation with RevOps

The growing trend of developing Revenue Operations (RevOps) capabilities across B2B industries aims to transform revenue process and unlock growth potential. APAC B2B leaders on this journey face unique challenges when building their operational capabilities and are in the early stages of their progression. In this session, you will:

  • Gain insights into the current state of RevOps setups and capabilities in APAC B2B organizations
  • Understand the challenges and growing pains along with best practices
  • Learn strategies and recommendations to develop RevOps capabilities, accelerate transformation, and boost growth

Speakers:
Jerry Zhao, Senior Analyst, Forrester

4:45 pm – 5:15 pm SGT

Return On Integration Honors

Our Return on Integration (ROI) Award showcases an organization that has achieved strong marketing alignment with other internal functions (e.g. sales, product, etc.), and as a result has improved the organization’s performance.

5:15 pm – 5:45 pm SGT

Getting Unstuck with Generative AI: Early Cases and Proof of ROI

Staying ahead of the curve requires constant innovation, and genAI is quickly becoming a strategic differentiator. While genAI adoption is picking up, many B2B CMOs are finding themselves in a difficult spot to identify and prioritize the right genAI use-cases for adoption and quantifying return on investment (ROI). In this session, you will:

  • Understand the state of genAI adoption globally, along with the top challenges faced by CMOs
  • Gain valuable insights from successful genAI implementations across industries, highlighting the use-cases and measurable benefits
  • Learn how to prioritize high-impact genAI use-cases and scale up adoption within your enterprise, as part of your long term genAI strategy

Speakers:
Subhendu Pattnaik, Principal Analyst, Forrester

5:45 pm – 6:00 pm SGT

Closing Remarks

Speakers:
Dane Anderson, SVP, International Research & Product, Forrester

6:00 pm – 7:00 pm SGT

Cocktail Reception

Close out a day of alignment and reinvention with a networking cocktail reception.

Speakers:
Dane Anderson, SVP, International Research & Product, Forrester

B2B Summit APAC · October 1, 2024 · Singapore & Digital

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