Jerry Zhao

Senior Analyst

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Practitioner To Analyst: What I Would Have Done Differently If I Had Access To The Research I Have Now

Jerry Zhao January 19, 2023
Being a Forrester marketing operations analyst for 60+ days, my learning journey has been quite informative. Check out what I have discovered so far. From the view of an ex-marketing operations practitioner, I highlight what I would have done differently if I had access to the Forrester assets when I was a practitioner. This blog shares recommendations for marketing operation leaders.