Amy Hayes

VP, Research Director

Forrester Bio

Author Insights


Walking the Tightrope of Strategy and Execution: A New Model for Identifying Growth Opportunities

Amy Hayes April 2, 2020
  • Many B2B portfolio marketers struggle to strike a balance between strategy and execution
  • Identifying opportunities for growth in new markets separates portfolio marketers in high-performing organizations from low performers
  • Our new model streamlines the process of developing growth strategies, thus helping portfolio marketers provide more strategic guidance to their business

Five Ways to Neutralize Emerging Competitors With Buyer Insights

Amy Hayes May 13, 2019
  • Forward-thinking competitive analysis distinguishes high-performing organizations from those that resort to misguided tactics or choose to do nothing
  • Portfolio marketing’s unique vantage point can help a business understand how the changing competitive landscape impacts go-to-market efforts
  • Buyer insights can be leveraged across sales, marketing and product management to maintain or regain an advantage in the face of new competitors