Data Strategy & Insights

November 18 – 19  |  Live Virtual Experience

Executive Leadership Exchange

For Qualified Attendees

The Executive Leadership Exchange (ELE) is an executive program for up to 75 qualified senior data executives. The program will create a private senior executive network supporting leaders’ priorities, demonstrate Forrester’s thought leadership tailored to qualified c-suite executives​, and offer rich, facilitated networking sessions and peer case studies targeting best practices aligned to executive priorities.​

ELE is an invite-only program. To be considered, those interested must be the CDO, CAO, CMO, CTO or equivalent title or be the senior-most data leader from their organization, not reporting into any higher executive with direct data leadership responsibility. Attendees who may meet these qualifications will be invited to join the ELE experience.

Please contact events@forrester.com with any questions. 

Exclusive Agenda

Recommended Executive Agenda

Take Forrester’s guidance on which sessions from the entire conference to attend as a c-level data leader.

Private Executive Sessions

Attend private sessions featuring exclusive case studies, networking sessions and private presentations from Forrester analysts.

 

Analyst Access

Priority Analyst 1:1 Booking

Receive priority booking for 1:1 networking and guidance meetings with our best-in-class analysts & experts.

Exclusive Analyst Networking Sessions

Identify challenges and solve problems in small group collaborations with Forrester Experts.

Networking

Private Executive Roundtable

Facilitated by Forrester team members who specialise in leading C-level networking discussions pointed at meaningful outcomes.

Private ELE Networking Lounge

Connect with your peers during the conference at the exclusive sessions and in a private networking lounge in the virtual experience.

Detailed Agenda

The Executive Leadership Exchange is a two-day program held offering exclusive content and sessions during the main days of the conference on November 18-19. All times listed in Eastern Standard Time (EST).

THURSDAY, NOVEMBER 18
Available On Demand
Forrester Certification: Leading Customer Obsession

Customer obsession is more than a passion for the customer – it’s a way of doing business that requires putting the customer at the center of every decision throughout the company. Your organization can’t achieve customer obsession unless data professionals like you model the right behaviors for employees and create the conditions in which employees can focus on customers. During this session, access lessons from Forrester’s new Leading With Customer Obsession course, and walk away with with specific behaviors you can adopt today.

Speakers:
Jenna Wohead, Director, Certifications, Forrester
James McQuivey, VP, Principal Analyst, Forrester

3:00 – 3:20 pm
Leading A Successful Journey To Attributable Data

Join the global head of CRM for the world’s largest private label retail and credit card provider on their 5 year journey started by the establishment of a data science team and 90%+ anonymous user data across their digital channels to their current state of precision customer modeling and $4B+ in attributable user data across digital channels.

Speaker to be announced.

FRIDAY, NOVEMBER 19
11:00 – 11:30 am
Executive Workshop: Drive Results that Matter: Data Storytelling Playbook

Data (quantitative, qualitative, even valid knowledge or evidence) is only valuable if it’s used for decision making that matters. Storytelling is one of your most important tools for driving actions with data insights when operating in the board room, presenting to clients or working with your team. Whether the work is to drive business decisions, get budgets approved, or propose an acquisition or an organizational change, data storytelling is a skill senior leaders are continue to refine, career-long, just like “leadership,” and we encourage our teams to do the same. This workshop will help you walk away with a clear playbook for data storytelling that builds on what you already know…And works.

Speakers:
Cinny LittlePrincipal Analyst, Forrester

DIVERSITY & INCLUSION

Diversity & Inclusion are part of the fabric of Forrester’s culture. We are excited to share that this year’s programme includes sessions dedicated to a number of important areas of focus as it relates to Diversity & Inclusion. The section below highlights sessions which are available to attendees during the programme.

Friday, November 19 – 4:00pm-4:20pm
Fireside Chat: Data Ethics Meets Diversity, Equity, And Inclusion

Most organizations understand the importance of data ethics and diversity, equity, and inclusion (DEI) and are putting effort and resources into each. But did you know that bringing these practices together actually improves them both? In this session, you’ll learn how to bring skills like data governance to the DEI table and how DEI practices can improve your overall organizational approach to data strategy.

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester
Nick Monroe, Researcher, Forrester 

Wednesday, November 17 – OnDemand
The Value Propositions of Diversity, Equity, and Inclusion in Tech

Technology can innovate and shape our lives in magnificent ways. Diversity, Equity, and Inclusion can contribute to that innovation in new and exciting ways. Join Jordan Mitchell and Forrester’s Katy Tynan to discuss how finding the value proposition of DEI within your functions can revolutionise results.

Speakers:
Jordan Mitchell, Global DEI Engagement Partner, Sprout Social
Katy Tynan, Principal Analyst, Forrester

Wednesday, November 17 – OnDemand
A New Society Has Arrived. Is Your Firm Ready To Embrace It?

The conversation about race and gender and the imperative for fairness and equality has reached a crescendo. Companies face a new urgency to address these social vectors head-on in the way they do business. To get it right, firms must move beyond knee-jerk action to systemic change. In this session, we will explore the challenges ahead and outline a framework to rethink stakeholder relationships – employees, partners, customers, and the community – in light of the new social reality.

Speakers:
Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester

Wednesday, November 17 – OnDemand
Inclusion And The Math Of Equity

What does inclusion mean and what are the implications if we truly want to be an equitable organization? Schindler’s Inclusion Scale explains how inclusion relates to tolerance, equality, empathy and equity. The session reveals the surprisingly radical implications of equity based on a mathematical model.

Speakers:
Eric Way, Global Head of Inclusion, Diversity and CSR, Schindler Group

Certification

Forrester Certification

Forrester Certification accelerates your team’s ability to align and create strategic data-driven and customer experience programs that achieve business objectives and grow revenue. Join us for a facilitated video lesson from our Customer Obesession and CX Certification course, then go on to explore the full course experiences. Learn more about Certification here. This session will be available on demand and can be viewed at any time during the event.

Customer Insights: Your Secret Weapon for CX Success

Customer insights make it possible for CX functions to fulfill their core role of understanding customers – especially as the expectations of today’s empowered customers evolve so rapidly. In this session, sample video lessons from Forrester’s new Mastering CX course and walk away with an assessment of your insights-to-action execution.

Speakers:
Jenna Wohead, Director, Certification
Brandon Purcell, VP, Principal Analyst

Team Send Program

Large Team Send Program

The Data Strategy & Insights Forum provides a broad and deep agenda to maximize learning and networking opportunities for groups of attendees from the same company. The large team program includes the following premium experiences in addition to pricing incentives for teams larger than 10*. Where applicable, additional exclusive in-person opportunities will be provided to qualified teams.​ To find out how to qualify your large team, contact events@forrester.com

Priority Analyst 1:1 Bookings ​
All of your team members will have advanced access to book 1:1 meetings with Forrester analysts before the general attendee population. Ensure that the more focused discussions individuals on your team need to have with Forrester experts happen at their convenience.​
Team Meeting with Analyst​
Use your team’s time at the conference to all meet on a key initiative or challenge with one of the many Forrester analysts during the event. This group-level meeting is in addition to your team’s exclusive 1:1 opportunities, allowing individuals and the team to get expert guidance ​
Team Concierge & Orientation​
Prior to the conference, enjoy a guided tour of the platform and conference agenda to help you maximize your learning, networking and solution discovery experiences. During the conference, a dedicated Forrester events team member will support your team’s attendee experience.​

Small Team Send Program

The small team program includes the following premium experiences in addition to pricing incentives for teams larger than 5*. Where applicable, additional exclusive in-person opportunities will be provided to qualified teams.​ To find out how to qualify your medium team, contact events@forrester.com

Priority Analyst 1:1 Bookings ​
All of your team members will have advanced access to book 1:1 meetings with Forrester analysts before the general attendee population. Ensure that the more focused discussions individuals on your team need to have with Forrester experts happen at their convenience.​
Team  Orientation​
Prior to the conference, enjoy a guided tour of the platform and conference agenda to help you maximize your learning, networking and solution discovery experiences.

*Team send qualifications for attendees registered with purchased tickets, using pre-purchased tickets or service units.

Data Strategy & Insights · November 18 – 19 · Live Virtual Experience

Update to: Use discount code 2FORR1DSI21 to take advantage of our team discount – receive 2 tickets for the price of 1 in one transaction.