Predictions Report

Predictions 2019: CMO

Branding Brings Oomph To Differentiate CX

November 5th, 2018
With contributors:
Sharyn Leaver , Alex Sobchuk , Drew Green , Olivia Morley , Rachel Birrell

Summary

Marketing needs a boost of energy, but it won't come from purely provocative ads or some cool new technology. In the age of the customer, the best source of energy for a brand is the customer. As organizations continue their transformations toward more customer-obsessed practices, 2019 will be the year when CMOs prioritize strategies that ignite and harness their customers' energy to reinvigorate marketing.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

With
Drew Green
Olivia Morley
and Rachel Birrell