Essentials Report

Research Overview: Five Must-Have Tech Solutions For Brand Manufacturers

A Guide To Five Tech Solutions That Brand Manufacturers Need Across Direct And Wholesale Commerce

June 16th, 2021
Michelle Beeson, null
Michelle Beeson
With contributors:
Fiona Swerdlow , Brendan Witcher , George Lawrie , Sucharita Kodali , Emily Pfeiffer , Amanda LeClair , Brandon Shaik

Summary

Many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) commerce alongside wholesale businesses. This effort involves evaluating new and existing technology systems, from product information management to order management solutions. Plus, brands must ensure these investments are right for their growth and distribution ambitions. This report sets up the five tech solutions that brands need to successfully support the business at an enterprise level across DTC and wholesale partner relationships.

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