Best Practice Report

Deliver And Optimize Knowledge Enablement Programs To Drive Revenue Across The Organization

Step Five Of The Forrester Knowledge Enablement Model

August 2nd, 2021
With contributors:


Equipping the roles who interact with buyers and customers with knowledge is a key facet of an overall revenue enablement strategy. This effort requires collaboration between portfolio marketing and other functions responsible for enablement, such as sales, marketing, customer, and partner teams. An understanding and appreciation of learners’ roles, daily tasks, workflows, and capacity for taking on new information is essential to successfully deploying knowledge enablement programs. This report explains how to deliver and optimize information to buyer- and customer-facing roles to improve their interactions, which is the fifth step of the Knowledge Enablement Model.

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