Best Practice Report

Deliver And Optimize Knowledge Enablement Programs To Drive Revenue Across The Organization

Step Five Of The Forrester Knowledge Enablement Model

August 2nd, 2021
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst
Barbara Winters, VP, Principal Analyst
Barbara Winters VP, Principal Analyst
Katie Fabiszak, Principal Analyst
Katie Fabiszak Principal Analyst
John Buten, Principal Analyst
John Buten Principal Analyst
Paul Ferron, VP, Research Director
Paul Ferron VP, Research Director
With contributors:
Peter Ostrow , Maria Chien

Summary

Equipping the roles who interact with buyers and customers with knowledge is a key facet of an overall revenue enablement strategy. This effort requires collaboration between portfolio marketing and other functions responsible for enablement, such as sales, marketing, customer, and partner teams. An understanding and appreciation of learners’ roles, daily tasks, workflows, and capacity for taking on new information is essential to successfully deploying knowledge enablement programs. This report explains how to deliver and optimize information to buyer- and customer-facing roles to improve their interactions, which is the fifth step of the Knowledge Enablement Model.

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