Implementing The Knowledge Enablement Model

Knowledge enablement demands a strong process. Portfolio marketers must ensure that the people engaging with or creating content for buyers and customers have the knowledge they need to succeed. The enablement process requires tight alignment with business objectives, which should be captured before enablement starts. A knowledge enablement team composed of portfolio marketing, customer marketing, sales enablement, and partner enablement — along with a robust decision-making approach — is critical for success. In this report, we define the process for implementing the Forrester Knowledge Enablement Model and aligning the creators and deliverers of knowledge with those who manage the overall enablement process.