Model Overview Report

Implementing The Knowledge Enablement Model

Tools And Templates For Implementing The Five Steps Of The Knowledge Enablement Model

June 28th, 2021
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
Paul Ferron, VP, Research Director
Paul Ferron VP, Research Director
John Buten, Principal Analyst
John Buten Principal Analyst
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director
Barbara Winters, VP, Principal Analyst
Barbara Winters VP, Principal Analyst
Katie Fabiszak, Principal Analyst
Katie Fabiszak Principal Analyst
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst
With contributors:
Maria Chien , Peter Ostrow , Lisa Nakano

Summary

Knowledge enablement demands a strong process. Portfolio marketers must ensure that the people engaging with or creating content for buyers and customers have the knowledge they need to succeed. The enablement process requires tight alignment with business objectives, which should be captured before enablement starts. A knowledge enablement team composed of portfolio marketing, customer marketing, sales enablement, and partner enablement — along with a robust decision-making approach — is critical for success. In this report, we define the process for implementing the Forrester Knowledge Enablement Model and aligning the creators and deliverers of knowledge with those who manage the overall enablement process.

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