Summary
Portfolio marketers are responsible for defining target markets and understanding buyers to support audience-centric go-to-market strategies. However, many portfolio marketers struggle to determine what data is needed to support good decision-making — and where to get it. In this report, we examine the key business questions that portfolio marketers must consider and describe the required data along with the relevant interlocks to ensure access.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).