Best Practice Report

Leveraging The Right Data To Support Portfolio Marketing Decisions

February 10th, 2020

Summary

Portfolio marketers are responsible for defining target markets and understanding buyers to support audience-centric go-to-market strategies. However, many portfolio marketers struggle to determine what data is needed to support good decision-making — and where to get it. In this report, we examine the key business questions that portfolio marketers must consider and describe the required data along with the relevant interlocks to ensure access.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.