Predictions 2020: CMO

December 4th, 2019

Keith Johnston VP, Group Director

Shar VanBoskirk VP, Principal Analyst

Thomas Husson Vice President, Principal Analyst

Dipanjan Chatterjee VP, Principal Analyst

Jay Pattisall VP, Principal Analyst

Anjali Lai

Samuel Stern

Nick Monroe

Summary

2020 will clarify the CMO role — and one designated C-suite leader will be responsible for all that surrounds the customer. Eliminating the CMO position sets the brand free from the confines of marketing, reuniting it with the business. CMOs will be crucial to delivering the brand's beliefs to engender employee loyalty and attract talent. CMOs will become more than storytellers; they will become story-makers, placing consumers at the center of their company values, experiences, and processes. Buying more technology before you have a strategy will no longer be a solution for waning growth.

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