Role Profile: Product Marketing Manager

January 1st, 2018

Amy Hayes VP, Research Director

Barry Vasudevan VP, Principal Analyst

Beth Caplow VP, Principal Analyst

John Buten Principal Analyst

Barbara Winters VP, Principal Analyst

Katie Fabiszak Principal Analyst

Paul Ferron VP, Research Director

Summary

This Forrester B2B Role Profile provides a job description and competencies for the product marketing manager role, which relies on a deep understanding of markets and buyers to devise and lead a product’s go-to-market strategy.

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