Summary
This Forrester B2B Role Profile provides a job description and competencies for the product marketing manager role, which relies on a deep understanding of markets and buyers to devise and lead a product’s go-to-market strategy.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.