Vision Report

The Customer-Obsessed Growth Engine

Align To Create Value For Customers — And Drive Revenue For You

February 16th, 2023
Sharyn Leaver, Chief Research Officer
Sharyn Leaver Chief Research Officer
With contributors:
Keith Johnston , Srividya Sridharan , Stephanie Balaouras , Laura Koetzle , Shar VanBoskirk , Melissa Parrish , Delilah Gonzalez , Peter Harrison

Summary

To kick-start 2023, companies must navigate a complex environment with shifting market dynamics, empowered digital consumers, and business buyers who are hungry for new things. Outdated, short-term growth strategies that focus on simply extracting value from customers will fail. This report explains the key steps to take now to align internal operations that fuel a customer-obsessed growth engine designed to grow revenue, profit, and customer retention efficiently and consistently.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.