The Growth Discovery Toolkit

February 24th, 2023
With contributors:
Shelby Muschler , Drew Zalucky


Organizations that wish to grow by identifying new markets or targeting new buyers need a standardized process to choose the best opportunities. By taking a structured approach, organizations can better identify, prioritize, and select buyers and markets that match their capabilities and competencies. Marketers should leverage the models, tools, and frameworks in this toolkit to create a growth strategy and timeline for their organization.

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