The Growth Discovery Toolkit

February 24th, 2023

Beth Caplow VP, Principal Analyst

Barry Vasudevan VP, Principal Analyst

Amy Hayes VP, Research Director

Paul Ferron VP, Research Director

Barbara Winters VP, Principal Analyst

Katie Fabiszak Principal Analyst

John Buten Principal Analyst

With contributors:

Shelby Muschler , Drew Zalucky

Summary

Organizations that wish to grow by identifying new markets or targeting new buyers need a standardized process to choose the best opportunities. By taking a structured approach, organizations can better identify, prioritize, and select buyers and markets that match their capabilities and competencies. Marketers should leverage the models, tools, and frameworks in this toolkit to create a growth strategy and timeline for their organization.

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