ON-DEMAND Webinar

2015 Mobile Trends

Original Broadcast Date:Feb 5th, 2015
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Thomas HussonVice President, Principal Analyst
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Julie AskVice President, Principal Analyst
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Description

In 2015, digital professionals who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view mobile as just another channel. They will transform their customer experiences and drive bottom-line business results while digital professionals who look at mobile as just another channel will struggle to deliver results, differentiate their brands, and justify the budgets they need to stay competitive. This Webinar highlights the key mobile trends executives should expect in 2015 and shares recommendations on how to act on them.

Agenda:

  • What are the key mobile trends to expect in 2015?
  • What won't happen in 2015?
  • What does it mean for you?

Key takeaways:

  • Refine and plan ahead for your mobile road map.
  • Learn how to evangelize internally about the need to invest in mobile.

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