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ON-DEMAND WEBINAR
Best Practices From The Forrester Retail Wave™: US Mobile Web, Q4 2017
Original Broadcast Date: December 14th, 2017
Brendan Miller
Jennifer Wise
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Description
For most retailers, mobile web is now their most visited digital channel, while it continues to be their worst converting. Brendan Miller's and Jennifer Wise's Industry Wave report benchmarks retailer’s best practices when it comes to the mobile web. This webinar provides an overview of Forrester’s first Industry Wave and a detailed read-out of the methodology and results that lead to Wayfair and the Home Depot taking the top spots.
Key takeaways:
- Learn more about Forrester’s new Industry Wave methodology.
- Understand what makes Home Depot and Wayfair leaders.
- Get best practices to improve your mobile web experience.
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