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Should all brands sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? The sales opportunity across different digital commerce touchpoints — wholesale partner, marketplace, or direct brand website — is not one-size-fits-all. In this session, Forrester shares the latest research and insights related to brands’ digital commerce strategies, including:
Target audience level: beginner and intermediate
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A Guide To Five Tech Solutions That Brand Manufacturers Need Across Direct And Wholesale Commerce
A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
Winston Churchill said, “To improve is to change; to be perfect is to change often.” At Forrester, taking a broader and bolder look at the world around us necessitates a regular “mirror” exercise to ensure that our B2B research continues to reflect the changing disciplines we cover.The still-young function of sales enablement in B2B organizations is evolving; its capabilities are increasingly extending to supporting additional customer-facing roles, such as solutions overlays, sales engineers, ecosystem partners, and customer success.In this webinar, Forrester’s Peter Ostrow explores the current and future state of what we now call revenue enablement. Key takeaways:Explore the evolution of enablement responsibilities and budgets as they expanded from “sales” to “revenue.” View the Forrester Revenue Enablement Model to determine how buyer interactions and personas are mapped to your team’s competencies, assets, and communications. Communicate one-on-one with Peter during an open, informal chat.Target audience level: intermediate
More consumer-facing businesses are launching paid membership programs, and Forrester expects this trend to continue. Why? Customers who are members spend more frequently and more overall than nonmembers, are more engaged, and feel better about the company.Key takeaways - This webinar provides:An overview of consumer behaviors and attitudes around paid memberships.Examples of paid membership programs and models. Guidance on how to put together a business plan to launch a paid membership program.Target audience level: beginner
Consumers look for convenient, empowering, and engaging ways to complete typical activities. To provide these consumers with the best digital experience, brands must choose the most appropriate digital touchpoints. For example, task-oriented activities are best accomplished by high-convenience touchpoints such as voice-enabled interfaces, whereas touchpoints like chat or augmented reality better serve more complex activities. This webinar helps digital business leaders make smart decisions in choosing the best digital touchpoints to engage with their consumers.Key takeaways:Learn how to make digital touchpoint decisions based on customer needs.Discuss use cases for digital touchpointsTarget audience level: beginner and intermediate
This webinar helps attendees reexamine approaches to presenting journey maps and provides visual examples from across industries.Key takeaways:Discover best practices for presenting journey maps in six common use cases.Consider the benefits and drawbacks of different visual elements.Learn from dozens of examplesTarget audience level: beginner and Intermediate
Consumer spending is a critical component of the US economy, accounting for approximately two-thirds of the country's gross domestic product (GDP). The trends in consumer spending reflect the overall economic health of the nation. In this webinar, Forrester will present US consumer spending trends and their implications for brands.Key takeaways:Where do US consumers spend money?How is US consumer spending changing?How has inflation affected US consumer spending?What is Forrester’s outlook on US consumer spending?What are the implications of these trends and macroeconomic conditions for brands?Target audience level: intermediate and advanced
In this interactive session, you can submit and upvote questions about customer feedback management (CFM) products and learn more about top vendors evaluated in The Forrester Wave™: Customer Feedback Management, Q1 2023. We’ll also discuss the market dynamics and other findings from our research.Key takeaways:Discover important market and buyer trends for customer feedback managementLearn about key players in the CFM marketLearn how to maximize Forrester’s research and resources, particularly the recent CFM Wave, to identify the right solution for your organizationVendors mentioned: Alida, Concentrix, InMoment, Medallia, NICE, PG Forsta, Qualtrics, SMG, and VerintTarget audience level: all levels
