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Should all brands sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? The sales opportunity across different digital commerce touchpoints — wholesale partner, marketplace, or direct brand website — is not one-size-fits-all. In this session, Forrester shares the latest research and insights related to brands’ digital commerce strategies, including:
Target audience level: beginner and intermediate
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Many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) commerce alongside wholesale businesses. This effort involves evaluating new and existing technology systems, from product information ma
This compilation of Forrester’s key research supports brand manufacturers with their digital commerce strategies.
While spend on B2B events remains high, budgets and resources are under massive strain as teams struggle to demonstrate value and justify increased investment. This webinar shares findings from Forrester’s Q1 2025 State Of B2B Events Survey and highlights changes leaders are making to their event budgets, mixes, and priorities as they adapt to a complex and dynamic environment.Key takeaways: Explore key findings from Forrester’s Q1 2025 State Of B2B Events Survey.Understand how leaders are approaching event budgets, mixes, and priorities.Take away actionable next steps to help you adapt to the new event environment.Target audience level: all levels
Accelerate innovation with deeper insights about why edge intelligence is important, when it will likely pay off, and how others are using it; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. Edge intelligence can potentially optimize data processing, reduce latency, and enhance real-time decision-making over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn how edge intelligence enhances data processing capabilities.Understand its role in reducing latency and improving real-time analytics.Explore industry applications.Target audience level: all levels
Shell Fleet Solutions successfully implemented buying groups to better serve the needs of its customers with cutting-edge marketing programs and enhance support for its internal teams. Join this client webinar with Angela Scaueru and Paul Bloemheuvel from Shell and Vicki Brown from Forrester to discuss best practices for harnessing a data-driven approach to effectively integrate account, contact, and buying group behavioral data.Key takeaways: Hear about Shell Fleet Solutions’ innovative strategies for buying groups.Learn how Shell leveraged account, contact, and buying group behavioral data.See how Shell gained a deeper understanding of customer behavior, improved sales and marketing coordination, and ultimately increased customer value.Target audience level: intermediate
Too many B2B organizations still treat their quota-bearing sellers as second-class citizens, ignoring the growing body of evidence that points to how vital seller wellness, work/life balance, and cultural inclusion are to their ability to be most productive. Let's follow the data ... and change it.Key takeaways: Understand the critical cultural levers that motivate sellers to be successful.Develop a mandate for the creation of a sales coaching program that drives tangible results.Learn to balance sales compensation components that reward desired behaviors.Target audience level: intermediate
B2C business leaders in the US are hungry for business growth in the double digits again. Yet today’s volatile markets and consumer purchase decisions are impacting this growth more than ever. The future of commerce requires a more distributed, dynamic, and intelligent approach.Key takeaways: Understand the factors and dynamics impacting B2C purchase behaviors in the US.Learn about common challenges that B2C business leaders face in creating commerce moments that drive business growth.Dive deep into three different strategies for commerce growth — distributed, dynamic, and intelligent.Discover what you can do as a business leader to embark on the strategies that make sense for your business.Target audience level: intermediate
Staying on top of emerging technologies is crucial for tech executives to adapt and drive growth. While generative AI often captures the spotlight, there are a multitude of other emerging technologies that are gaining momentum and proving instrumental in helping enterprises rapidly respond to change and foster growth. Curious to know what these new emerging technologies are? Wondering why our analysts say that they’re crucial to succeeding in today’s dynamic landscape? Join us for one of the most highly anticipated webinars of the year, where we’ll unveil the top 10 emerging technologies for 2025. Be among the first to see the big reveal and gain analyst perspective on how to put these technologies to work for your enterprise. Key takeaways: Learn about the top 10 emerging technologies for 2025.Explore use cases and benefits of each technology.Understand how leveraging emerging technologies can help tech leaders respond to change.Discover which technologies didn’t make the list (and why).Target audience level: intermediate