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Description
Empowered consumers appear to latch onto new experiences faster than innovators can build them. Still, business leaders know the pain of failing to win consumers’ attention, lead them to action, and lock in their retention, despite their best marketing efforts. The causes of this failure seem indiscernible — but new data sheds a clarifying light. Forrester’s Consumer Energy Index tracks the underlying forces that compel consumers toward or away from a brand experience. Learn what consumer energy is, how it shapes your customer relationships, and how to master it to draw customers in.
Key takeaways:
- Learn the science behind consumer energy — the force that signals consumers’ receptiveness to innovation.
- Witness how consumer energy drives behavior and attitude — and sets the context for a brand relationship.
- Discover ways to master your consumers’ energy to design profitable innovation.
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