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While many retailers still trade via isolated channels, sometimes even referring to the online channel as "store 999" consumers increasingly demand that retailers provide a complete shopping experience across channels supporting interactions such as research or reserve online and pick up in store. To create a superior cross-channel experience for consumers, retail process and applications professionals must overcome the road block legacy resulting from the conflicting use cases and channel specific metrics and demonstrated by inconsistencies in inventory and merchandize master data, and by channel specific customer and order data. To avoid the cost and risk of wholesale apps replacement, savvy retailers develop a road map of incremental IT investments each linked to the firm.s strategic objectives and the quantitative business case for each prospective cross-channel interaction. Join this teleconference to learn how to develop a viable road map of incremental investments each supported by a solid business case tied to the benefits from a prospective cross-channel interaction.
Agenda
Vendors mentioned:ATG, Axicom, Fujitsu, GXS, IBM, Microsoft, NCR, Oracle, Retaligent, SAP, Sterling Commerce, and Tomax.
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Retailer process and applications professionals face mounting costs for adapting their portfolios of legacy point solutions to support interactions with consumers across channels and manage more sophisticated data about merchandise with shorter life cycle
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