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In the age of the customer, companies need unified web experiences. But marketing and eBusiness teams often operate independently, leading them to buy and operate different web content management (WCM) and eCommerce solutions supporting marketing content and customer transactions. This results in a fragmented customer experience that leaves revenue on the table and often costs more from an operational standpoint.
But the need to deeply personalize both content- and commerce-based experiences is resulting in a change to the supporting technologies. Companies are assessing whether they need an eCommerce platform, a WCM platform, or both. This webinar covers what is driving the convergence of eCommerce and WCM solutions, and it provides a framework for organizations to use when considering the pros and cons of using these historically independent platforms together.
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Vendors mentioned: Adobe, EPiServer, IBM, Mediachase, Oracle, and SAP.
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Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions for brand content and transactions. The end result? A frag
Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions for brand content and transactions. The end result? A frag
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