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ON-DEMAND WEBINAR
Consumer Predictions 2021
Original Broadcast Date: December 11th, 2020
Anjali Lai
Senior Analyst
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Description
The crises of 2020 will lead to further fragmentation among already-divided consumers and tensions for brands. Businesses will not survive the harsh climate of 2021 without tuning into key changes in consumer behaviors and attitudes. Join this webinar to hear Forrester’s predictions about what to expect from consumers next year.
Key takeaways:
- Learn why emotions will play a key role in influencing consumer priorities, decisions, and behaviors in 2021.
- Understand how consumers will begin to draw new boundaries around — and ascribe meaning to — their communities.
- Discover the new forms of consumption that will attract divided, isolated consumers.
Target audience level: all levels
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