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WEBINAR: Consumers' Perspectives On Emerging Technologies In Healthcare: A Technographics® Quarterly Data Flash

Consumer Technographics® And Business Technographics®

November 19, 2015

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Description

Enterprises that thrive in today's age of the customer are customer-obsessed and rely on knowledge of, and engagement with, customers to drive decision-making. Forrester's Consumer Technographics is a critical tool in today's business environment, continuously returning new quantitative, qualitative, and behavioral insights about technology-empowered consumers.

During this Webinar, we highlight new data insights around how consumers are managing their wellness and receiving health care, including the role of digital tools and mobile devices, as well as newer technologies and approaches like wearables and telehealth. We look at the latest data on consumers' adoption of — and attitudes toward — these disruptive technologies, and which consumers are most ripe for these offerings.

Agenda:

  • Changing Behaviors Of Today's Consumers As They Manage Their Health
  • The Role Of Digital And Mobile In Consumers' Health
  • Consumers' Attitudes Toward Remote Health Interactions And Sharing Personal Data

Key takeaways:

  • Understand consumers' changing use of digital tools.
  • Explore new data around consumers' perspective on receiving health care or staying healthy.
  • Learn which customers will be the first to embrace new health offerings such as wearable technology or telehealth.

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