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For Customer Experience Professionals

WEBINAR: Customer Journey Maps — What Are They For And How Can We Use Them Effectively? (Part Two)

June 5, 2012

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  • Presented by Jonathan Browne


This webinar is part two of a two-part series.

Companies are eager to use customer journey maps to analyze their customers' perspectives on interactions and plan improvements to customer experience. However, organizations sometimes struggle to adopt journey maps because they haven't clearly defined what they hope to achieve with journey maps and how they will ensure the company will reach those objectives.


  • What are customer journey maps for?
  • How can firms ensure that mapping customer journeys will improve customer experience?
  • What should you look for in agencies that support customer journey mapping?

Vendors Mentioned: Blast Radius, Effective UI, EMC Consulting, IBM Interactive, iCrossing, IMC2, Isobar, Mulberry, Reading Room, RGA, Rosetta, SapientNitro, Strativity, and VML.

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